The online store with professional beauty products

Find out how did we develop the latest Reforma’s e-commerce on Magento 2 platform.

The issue
Our solution
Solution in details
Realisation in numbers
The results

The issue

why did we establish cooperation?

It is not our first cooperation with Reforma. For a few years, we have been working together, providing technical support and maintenance services for the previous e-commerce platform. It was based on Magento 1; thus, it did not fulfill the brand's expectations with the passing time. Multiple complications related to the platform updates and new functionalities introduction were the main issues the previous solution was facing. Moreover, Magento 1-based store did not enable the management of the critical elements from the admin panel. It was a giant obstacle for the website administrators and editors.

Furthermore, the official end of support for Magento 1 in June 2020 was an additional incentive for changes. In such cases, we always recommend migrating Magento as soon as it is possible.

Products in Reforma store

Our solution

which strategy did we apply?

Reforma had a positive experience with Magento; that is why they have decided to build a new platform on this CMS (using the latest system’s version). We have conducted Magento 1 to Magento 2 migration to keep all the essential data from the previous store. The process required, e.g., new graphical layout implementation, customized modules creation, or complex data migration. Thanks to that solution, currently, Reforma has a fully functional, futureproof, and above all, secure e-commerce.

Solution in details

which areas were crucial?
Mobile version of Reforma online store

1. Integration with the shipment system

Baselinker is responsible for orders management and shipment in the new Reforma store. Magento downloads the packages' details from Baselinker and assigns them to the appropriate orders. As a result, the customer can see and track the shipping number. What is more, the system sends a personalized e-mail to the customer that enables package tracking.

2. Non-standard notifications

We have developed a self-made email notifications system that helps in orders' management. Since the online store operates on foreign markets, the notifications are sent to the specialists dealing with orders from a particular country. The messages contain details regarding products or customer's preferences related to the order itself, payment, or delivery methods.

3. One Step Checkout

We have implemented the one-step checkout to facilitate the purchase process for the users maximally. The idea assumes that the customer can fill in all the order details (e.g., home address, delivery method, payment method, discount code) and finalize the transaction within one page.

4. SEO

Reforma put a strain on both – users and search engines’ friendliness. Thus, we have paid a lot of attention to the Magento 1 SEO migration. It includes, e.g., making redirects, setting appropriate URLs structure, or meta tags implementation.

Realisation in numbers

project’s statistics

We have developed 22 customized Magento modules.


Our team consisted of 3 Magento Developers and a dedicated Project Manager.


We have prepared three online store’s languages versions.

The results

benefits for our Client
  1. The newest Magento 2 version.
  2. Maintenance of all essential data from the previous online store.
  3. Extended but intuitive admin panel.
  4. Website management using front-end builder.
  5. Personalized functionalities that boost customer service and marketing activities.
  6. Promotion blocks that facilitate an effective offer presentation.
  7. Extended analytical tools.

Our Customers

check their opinions
Łukasz Filut
Director of IT / WSB

The partnership approach of Smartbees makes our cooperation an effective and pleasant one. That is why we do not hesitate to contract out new assignments to them.

Mateusz Tomczak
Marketing specialist / VELO

They are good at establishing a strong business relationship with customers.

Tomasz Zbierski
Director of IT / TAI

Smartbees performed a giant experience in Drupal CMS system and helped us to modernize our tender service.

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