The implementation of an online store with professional beauty products
Project type
Magento migration
Industry
Cosmetics
Technologies
Elasticsearch
MagentoScope of work
E-commerce development, Magento migration, SEO
Key Project Aspects
- Magento 1 to Magento 2 migration
- Purchasing process facilitation by implementing one-step checkout
- Integration with Baselinker
- Self-made parcel status notification system
About the Client
Reforma offers all the necessary accessories to create a perfect manicure, pedicure, eyelash styling, and hair care. It is a paradise for all beauty enthusiasts looking for professional products for the salon, or private use.
The Challenge
We have cooperated with Reforma for a couple of years, providing technical support and development for the store’s previous version on Magento 1. With time, the platform couldn’t meet the needs of the growing business.
The main challenge the brand faced was introducing changes – each of them required programmers’ intervention. Moreover, the Magento 1-based store did not allow the admins to manage the website’s main elements from the administration panel which significantly hindered development work. Additionally, Adobe ended the official support for Magento 1 in June 2020.
The Goal
Seeing the problems Reforma was struggling with and, above all, due to the end of Magento 1 support, we suggested migrating the store as quickly as possible.
The Solution
Reforma had a positive experience with Magento. That is why they have decided to build a new platform on this CMS (using the latest version). We have conducted Magento 1 to Magento 2 migration. The process required for example:
- implementing new graphic design,
- creating custom modules from scratch,
- migrating data from the previous system version.
This solution allows Reforma to enjoy fully functional and safe e-commerce in a new version without losing any important functions.
Solution Details
Integration with the Shipment System
Baselinker is responsible for order and shipment management in the new Reforma store. Magento then downloads the packages' details from Baselinker and assigns them to the appropriate orders. As a result, the customer can see and track the shipping number. What is more, the system sends a personalized e-mail to the customer with the package tracking number.
Non-standard Notifications
We have developed a self-made e-mail notification system that helps in order management. Since the online store operates in foreign markets, the notifications are sent to the specialists dealing with orders from a particular country. The messages contain details regarding products or customer preferences related to the order, payment, or delivery methods.
One-Step Checkout
We have implemented the one-step checkout to facilitate the purchase process. The idea assumes that the customer can fill in all the order details (e.g., home address, delivery method, payment method, discount code) and finalize the transaction within one page.
SEO
Reforma put a strain on both user- and search engine-friendliness. Thus, we have paid special attention to the Magento 1 SEO migration. It includes e.g. redirects, setting appropriate URL structures, or meta tags implementation.
The Effects
The client has obtained a refreshed store version and additional functions
Work on the project included more aspects than just migration. Here are the effects we achieved:
The newest Magento 2 version.
Migrating all essential data from the previous online store.
Extended yet intuitive admin panel.
Website management using front-end builder.
Personalized functions that boost customer service and marketing activities.
Promotion blocks that facilitate an effective offer presentation.
Extended analytical tools.
Statistics
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