Without a doubt, online sales are leading the way. What started as occasional shopping for better prices online has flat-out expanded to even ordering groceries online. Having that said, online stores pop-up all the time. Whereas a physical-location store competes in its own region, an online store has to worry not only about competition in their vicinity – but about almost any store selling similar items online. That is the reason why any business owner has to pay sound attention to professional e-commerce website audit.