Automatic Content Translation System
Client
Apator Group
Industry
Energetics
Technologies
DrupalMain benefit
Automated content translation while saving time and reducing costs
What Challenge Did the Client Face?
Apator Group operates across multiple international markets, which requires regular content publishing in several language versions. Until now, translations had been handled by external agencies, but the process was too slow and costly, particularly during larger product updates. As a result, foreign markets received new information much too late, leading to inconsistencies in the offer presented across different countries.
What Did the Implementation Involve?
The client needed a solution that would streamline content translation, so we integrated the CMS with DeepL API – a professional machine translation engine. This significantly simplified the content workflow: editors can translate content, such as a landing page or product description, automatically with just one click.
Importantly, the HTML structure and formatting are preserved, so editors only need to review the translated text and make necessary adjustments.
What Did the Client Gain?
Our solution significantly accelerated content publication in other languages, reducing the process from several days to just a few minutes. It also limited the editors’ work to reviewing the translated texts. The translations also remain consistent in terms of technical terminology, which is particularly important in the energy sector.
Apator Group also gained the ability to respond quickly to its international business partners’ needs. We also reduced the operating costs associated with working with external translators.
Expert commentary
The biggest technical challenge was ensuring that the automatic translation did not disrupt the modular content structure. We configured the integration so that the system isolates only the text layer while leaving all technical elements, including the code, unchanged. As a result, the English or German website version is immediately ready for publication, with the same layout and functionality as the source version.
When Is It Worth Implementing a Similar Solution?
When you run a multilingual online store and regularly update product descriptions, category pages, and promotional content.
When you need to publish technical documentation, instructions, and other product materials in several language versions.
When you need to translate a large volume of content within a short time.
Want to translate technical website content quickly and accurately?